The Feed — IRONMAN Worlds

This project supported The Feed’s presence around the Ironman World Championship through real-time, social-first content captured during race week.

Rather than producing a single hero piece, we focused on speed, volume, and relevance—documenting athletes, preparation, recovery, and the atmosphere surrounding one of endurance sport’s most important events.

Production took place on location in Hawaii, with filming spread across training sessions, athlete interactions, and event environments. We worked in a fast-turn workflow designed for short-form distribution, prioritizing authenticity and immediacy over polish.

The result was a robust library of platform-native content that reinforced The Feed’s credibility within the endurance community and contributed to 1.6% social media audience growth over a two-week period, establishing a repeatable model for live, event-driven social coverage.